All'evento iGaming Next di quest'anno a New York, abbiamo discusso le sfide, le opportunità e le differenze dell'iGaming in Europa e gli insegnamenti tratti da sei mesi di permanenza sul mercato nordamericano.
Play'n GOStuart Trigwell, direttore dello sviluppo commerciale, ha moderato il panel dell'evento di quest'anno, composto dal nostro Chief Commercial Officer, Magnus Olsson, dal Regional Director (US), Saam Hafezi, dal Head of Game Retention, George Olekszy e dalla Key Account Manager (US), Justine Clay.
Discussions centred around the role that quality content provides in the acquisition and retention of players combined with the importance of acknowledging that we are in the entertainment industry and that mindset should be at the forefront when creating a sustainable long-term strategy.
This was supported further by a demonstration of our industry-first educational slot, Gerard's Gambit which has been designed with a teach-as-you-play approach to appeal to a new audience of online slots. Gerard's Gambit is set to be released in April.
The content from iGaming Next NYC ‘23 originally appeared on iGaming Next’s official YouTube channel and is available here.
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